"GREEN" is no longer a buzzword of crazy doomsday prophets who warn the world of dire consequences if we do not take care of environment.Going green is the latest mantra on the lips of corporate honchos;and it is not because they suddenly want to espouse the green cause,rather more so because it means adding to the bottom line and at the same time gaining a good brand image.Leading the charge for the greening movement are IT companies,poised as they are as pioneers in the corporate world to ring in the new.The IT industry is thus waking up to green technology as a business opportunity,rather than a compliance burden or societal obligation.The connection between the IT industry and the green movement and identifies the areas or channels through which the industry can make an impact in this all-encompassing energy movement.
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